While the military is a very values-driven organization, civilian business culture often endorses diverse and sometimes contradictory values: Profit is paramount, brand is everything, corporate culture is what we hire for, relationships are how you get ahead. Business happens because people form a relationship of mutual benefit and value and they transact: How I feel about you and your company or product often drive whether I want to buy from you, hire you or promote you. Businesses put great value on the brand, the “emotional expectation of an experience,” to drive sustainability and differentiation within target markets.
When you have an environment that recognizes relationship interacting with a workforce that values loyalty and obedience, there’s bound to be a disconnect and misunderstandings.
Read more about navigating the process of hiring veterans over at Entrepreneur.