When building a…

When building a business, time and energy will often be in short supply. This means you won’t always have the luxury of making a fully informed decision. Since collecting and analyzing data consumes resources, it’s important to weigh the benefits of a data-driven decision against its costs. If the data-driven path will cost more than the value of its potential upside, don’t bother.

Robert J Moore, When the Cost of Big Data is Too High

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