With the rise of big data, there have been increasing concerns about data transparency and usability. GovCon drew our eye to three ways in which data transparency is creating change for businesses and consumers. A particular innovation is the utilization of QR codes for creating a method of giving consumers access to knowledge while acknowledging the concrete limitations of physical package. QR codes:
Linking the physical label to a website allows the manufacturer to post an infinite amount of additional data on the chemicals, production processes, safety standards and handling of the products. This would provide a robust “chain of responsibility” for every product we are considering purchasing.