Quoted on Elevator Pitches: Stefan Töpfer

Don’t bore people with unnecessary details about your business. They don’t need to know that you were the first to bring a product to the market or that you borrowed money from your parents to get started – just boil it down to what your product or service can do to improve the life of the person you are talking to at that moment.

Stefan Töpfer gives good advice on successfully pitching your business.  Our favorite is above, but head over for the other four.

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