As contractors, we are rarely far away from the next bid or contract proposal. Intuit‘s business blog has some fine advice for tackling those occasionally intimidating endeavors. One of our favorite tips:
Sell steak, not sizzle. Your bid or proposal will gain a big advantage if you use more words to describe your company’s fit, experience, and ability to complete the project than to reiterate your reputation or marketing spiel.
Avoid boilerplate sales talk and generalizations, which suggest that you have nothing substantive to say. Instead, fill your bid or proposal with language describing your consistency, strong performance, and high quality. Provide supporting facts that are likely to weigh favorably with evaluators.